Pepper Hamilton represented Boston-headquartered DealerScience LLC, the leading provider of digital retailing software tools to the automotive industry, in its sale to TrueCar, Inc. The deal was announced on December 7.
DealerScience was founded in 2011 by Andrew Gordon, a third-generation auto dealer who sought to automate high-impact, high-effort tasks regularly handled by car dealerships. The company’s software tools enable dealers to desk deals, create website specials and respond to customer inquiries faster, easier and more accurately.
DealerScience will operate as a subsidiary of TrueCar, a Nasdaq-listed digital automotive marketplace that provides comprehensive pricing transparency about vehicle purchase prices. The DealerScience team will focus on product development, sales and customer training, and will continue to be led by Gordon, who will take on the role of vice president of digital retailing at TrueCar.
Steven R. London, a corporate partner in Pepper Hamilton’s Boston office, led the multidisciplinary deal team advising DealerScience.
“Pepper has worked with DealerScience since its early days, and we are pleased to have continued our relationship through this transformative deal,” London said. “The acquisition of DealerScience by TrueCar will enable both companies to grow while providing enhanced services to auto dealers and consumers.”
Other Pepper attorneys on the matter included Nicholas A. Stawasz, Chantal M. Wilson, Keith Y. Guo, Rebecca Alperin, Howard S. Goldberg, Frank B. Tripodi, Paul L. Porretta and David A. Wormser. Terms of the deal were not disclosed.