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Scott Green Quoted in The American Lawyer, 'Focused on the Power of Positioning'

Monday, December 03, 2012

In the December 2012 issue of The American Lawyer, Pepper Hamilton CEO Scott Green is quoted in the article "Focused on the Power of Positioning."

"Proper positioning builds competitive advantage," Green says. "Lack thereof requires luck to be successful." If a firm is properly positioned—for example, emphasizing the work where it has the deepest expertise—ideally clients will come to the firm for that work, which may lead to higher margins, and hopefully attorneys in that field will want to join the firm. Over time, Green says, you create a "virtuous circle."

Read the full article online at

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