Insight Center: Events & Webinars

Food Advertising, Labeling, and Litigation Conference, 'The Hullaballoo About Healthy: A Case Study'

Speaker: Yvonne M. McKenzie

11:00 AM - 12:00 PM (EDT)
Food Advertising, Labeling, and Litigation Conference, 'The Hullaballoo About Healthy: A Case Study'

Yvonne M. McKenzie, a partner with Pepper Hamilton, will be speaking at the Food and Drug Law Institute’s (FDLI) Food Advertising, Labeling and Litigation Conference taking place September 14-15, 2016 in Washington, D.C. FDLI’s high-profile event for the food and dietary supplements industry brings together prominent practitioners and thought leaders to address the most pressing issues in advertising, labeling, and litigation, including strategies to mitigate litigation risk. The top experts in the field will discuss and analyze the implications of advertising trends, such as “healthy” and the corresponding litigation, as well as current litigation developments and insights on how to effectively handle class action lawsuits. We’ll also look at the realities of GMO labeling and legislation and impact on industry, plus enforcement actions on the state-led front.

On September 14 from 11:00 a.m. - 12:00 p.m., Ms. McKenzie’s panel "The Hullaballoo About Healthy: A Case Study" will address how the term “healthy” has proven to exemplify the interrelation between advertising, labeling, regulation and litigation. The panel will discuss the recent outcome of KIND’s citizen petition to FDA, ongoing “healthy” follow-on litigation, and the effects of changes to the nutrition facts label on nutrient content claims.

Agenda highlights include:

  • Keynote address from the Federal Trade Commission
  • Trends in litigation, litigation proofing and class action strategy
  • Yates Memo and criminal prosecution - Protecting your company and yourself
  • Process labeling and transparency - What belongs on a label and who decides?
  • Implications of the current state of GMO labeling and litigation
  • General counsel roundtable

CLE credit available.


Jones Day
300 New Jersey Avenue, NW
Washington, D.C. 20001