Alva C. Mather, a partner in and chair of Pepper Hamilton’s Alcoholic Beverage Industry Practice Group and co-chair of the Food and Beverage Industry Practice Group, will speak at the U.S. Wine & Beverage Expo (USBevX) taking place February 22-24, 2017 in Washington, D.C.
Ms. Mather will be speaking during Workshop 12 entitled “Expanding Your Product Line: Wineries Adding Spirits, Cider or Beer to the Lineup” taking place on Thursday, February 23 at 1:30 p.m. The panel will discuss how wineries across the country are successfully expanding their offerings to include craft beer, cider or distilled spirits, and answer questions such as: What hurdles can you expect to encounter? Is it worth the additional effort? How will your core customers react?
The 2017 USBevX theme is “The Quality Revolution” and the conference will examine new “quality driven” trends in the marketplace and their expected impact on the overall wine and beverage category. Interactive discussions, led by industry professionals will highlight innovations in production, packaging, sales & marketing and their effects on quality and consumer impression.
Marriott Wardman Park Hotel
2660 Woodley Road NW
Washington, D.C. 20008