Patricia Ellard, competitive intelligence manager at Pepper Hamilton, and Patricia Guarino, marketing coordinator at Pepper Hamilton, will be speaking at the Legal Marketing Association 2017 Northeast Regional Conference taking place in Philadelphia, PA on November 10, 2017.
Ms. Ellard will be joining the panel 1:45 - 2:30 PM panel titled "The Evolution of Competitive Intelligence at Law Firms." Ms. Guarino will be joining the 10:35-11:20 PM panel titled "The Marriage of CRM & eMarketing - A Meaningful Integration."
The Northeast Regional Conference is the premier educational and networking event that will bring together more than 300 legal and professional services marketing and business development professionals from across the region. Speakers from around the country will come together to discuss the latest trends and important issues affecting the legal marketing landscape in areas such as business development, communications, marketing operations and technology, and law firm management, among others.