Patricia Ellard, competitive intelligence manager at Pepper Hamilton, will be speaking at the Ark Group's 11th Annual "Competitive Intelligence in the Modern Law Firm" Conference taking place on September 28, 2017 in New York City. Ms. Ellard will be on the panel titled "Fine-Tuning the CI Function Within Law Firms."
This interactive panel discussion will highlight tactics, successes and failures concerning how competitive intelligence professionals interact with, and gain meaningful feedback from the firm’s attorneys with respect to the value and relevance of the intelligence provided (and how to better distill relevant information from a seemingly boundless well of available data). All organizations are faced with challenges in leveraging available tools and methodologies that foster a more efficient way to produce and deliver key pieces of data and intelligence. How can we best manage, parse, and utilize this information to help develop actionable intelligence that creates a true competitive edge for our respective firms? Empowerment, visibility, and leadership are all necessary if we are to play a key role in helping our firms achieve its strategic goals.